By Johnny Cabrera
I am getting tired of this. The so-called holiday commercials that are currently inundating the airwaves have already started to get on my nerves. I suppose what irks me most is the fact that these commercials really have nothing to do with the “holy day” (holiday) of Christmas, but in fact companies use this special time to convince people to spend their money on things they don’t need. And for the most part, it works.
Of course these coercive commercials do so much more than just advertise; they manipulate. They send deeply deceptive messages, banking on the fact that we will spend our funds on their product, in an effort to have a more fulfilling Advent season.
Here are a few advertisements that exemplify what I’m talking about.
- A Levi’s Jeans commercial I heard on the radio starts out by saying, “Treat your family better than ever, with a pair of Levi’s Jeans.” Because that’s what any good marriage and family counselor will tell you keeps a family together: quality denim.
- K-Mart decided to go with this slogan for their holiday campaign. Apparently, K-Mart is not just the source for Joe Boxer. They provide Christmas too.